Web Design
Challenge
We initiated the project working on the client's existing website. However, the website had not attractive esthetics and failed to effectively convey the brand's purpose. Instead, the emphasis was predominantly on technical aspects of their work rather than the solutions they provided to their customers.
# Software
# Startup
# Open Banking
# Open Finance
Outcome
After a meeting between our communication consultants and Cirenio's referents, we determined that the focus would be on the clarity and simplicity of the brand's communication. This entailed considerations such as optimizing the user experience, devising an impactful slogan, revamping the website's textual content, and incorporating elements that allude to the fintech industry within its visual esthetics.
Our efforts have significantly simplified communication between the brand and its existing as well as potential clients, since we achieved high clarity communicating the services offered. Now, all communication levels of Cirenio are alligned whit the broad fintech ecosystem.