Brand Design
Cirenio is a fintech startup with presence in Argentina, Brazil, Colombia and Mexico. After a meeting with our communication consultants, our team detected the points the brand needed to reinforce to impact in a large part of Latin America, even in a constantly growing ecosystem.
# Startup
# Open Banking
# Open Finance
Challenge
The client had designed their own logo which no longer met their objectives. Like all startups do, the company had such quick growth that needed to update its image to one that really represented them. The main challenge was to create an easy-to remember image, related to the fintech world, having into account that this field uses modern and innovative esthetics.
Outcome
The first step was to create a logo. We thought of a minimalist icon in which we merged the initial letter of the brand, with circular graphics, generally used in statistics and infographics. As a result, we managed to combine identity and purpose in an easy-to-recognize logo.
For the next step, we worked on defining the general esthetics of the brand. We choose colors and fonts that represent Cirenio. All this information was included in the brand manual, to ensure that the identity remains the same through the years and still be useful for Cirenio's next products.
We achieved a logo that is easy to remember, minimalist and in line with current digital design trends.